Bronxville Real Estate Rebrands as Park Sterling Realty
Real Estate In-Depth | May 2017
BRONXVILLE—Citing a continuing trend in the real estate brokerage business away from provincial offices that service a few communities, the ownership of Bronxville Real Estate announced today that it will now operate as Park Sterling Realty. The firm’s rebranding is intended to convey the geographic reach of its customer base that far extends from the Bronxville area.
The ownership of the rebranded firm will remain the same with Broker-Owners, Leah Caro and Jon Posner leading the brokerage’s operations and 35 agents. Park Sterling Realty will remain at 17 1/2 Park Place in the heart of the Village of Bronxville.
“Our geographic footprint was so much larger than our name,” Caro says. “It didn’t adequately convey the volume of buyers and sellers we serve throughout the region.”
She notes that while a large portion of its client base resides or does business in the Bronxville area, Park Sterling Realty represents customers in virtually every municipality in Westchester County—from the River Towns to the Sound Shore, and from Southern and Central Westchester to Northern Westchester. Its agents also work with buyers and sellers from the Bronx, Putnam and other northern suburban counties.
“The Park Sterling Realty brand will bring even greater exposure to our clients by demonstrating the breadth and width of our reach through continued robust marketing and advertising,” Caro adds. “And the name really resonates—Park for our steadfast location on Park Place and Sterling for the consummate services we provide.”
Park Sterling is a member of the Westchester Real Estate franchise network. Other members of Westchester Real Estate include: Gateway Realty Corp. in Mamaroneck; J. Philip Real Estate in Briarcliff Manor and Pelham; J. Philip Real Estate & Commercial in Mahopac; Mancini Real Estate in Somers; Platinum Drive Realty of Scarsdale, Larchmont and Chappaqua, Peter J. Riolo Real Estate in Hastings-on-Hudson; and the group’s Manhattan affiliate, KWNYC.