First New Hotel in Seven Years Opens for Business in Rockland

Real Estate In-Depth | September 2020

The Element by Westin is located at the Spring Valley Marketplace

SPRING VALLEY—Rockland County Executive Ed day announced on Sept. 9 the first new hotel to open in the county in seven years—The Element by Westin here.

The Element by Westin is located at 90 Spring Valley Marketplace and has already started taking reservations for its 87-room inventory ahead of a soft opening scheduled for today (Sept. 10).

“The new hotel offers another great reason for travelers to get off the New York State Thruway and stay in Rockland. This new Element will help energize the revamped Spring Valley Marketplace and Rockland’s economy,” said Rockland County Executive Ed Day.

The project, which took 36 months to complete and is expected to create 20-plus jobs, represents a significant private investment, and provides a boost to one of Rockland’s core economic sectors—Hospitality & Tourism. Statewide direct visitor spending accounted for $114.7 billion in 2019, a growth of $6 billion year over year, and tourism remains the state’s third largest industry, supporting close to a million jobs, county officials noted.

“This project is critically important now as it will help with the recovery of the local economy during and after the COVID-19 crisis. The fact that they are here is recognition of the strength of Rockland’s business market and demographics,” stated Economic Development & Tourism Director Jeremy Schulman.

The county’s newest accommodation is one of only 85 Element locations worldwide, and features modern, apartment-style rooms with kitchenettes, a fitness center with an indoor heated pool, hot breakfast buffet and sleek lobby bar.

“We are excited to be opening in Rockland County, especially during these uncertain times,” said Parakh Dani of SMG Hotels. “We believe Rockland is going to be a good fit and look forward to welcoming business travelers and tourists this fall.”

“Congratulations on your opening during this period; it’s a tremendous accomplishment. We hope you became a big draw in the county,” added Roger Scheiber, vice president of development for the Rockland Business Association who also coordinates its Hospitality & Tourism Alliance.

The county assisted the Element management team with NY Forward guideline compliance and issued a Rockland County Certificate of Affirmation to demonstrate it is not only opening but doing so safely. A grand opening for the new hotel is scheduled sometime next month.