Joseph Rand Named Executive Director Of Broker Public Portal with Homesnap

John Jordan | September 2020

Joseph Rand, executive director, Broker Public Portal

ARROYO GRANDE, CA—The Board of Managers of the National Broker Portal, a joint venture between Broker Public Portal (BPP) and Homesnap, announced on Sept. 9 that Joseph Rand of Better Homes and Gardens Real Estate|Rand Realty of Nanuet has been named executive director of the Broker Public Portal with Homesnap.

Rand will remain the Chief Creative Officer for BHGRE Rand Realty, which operates nearly 30 offices with 1,200 agents. The firm closed more than $2.5 billion in real estate transactions last year. However, Rand will step down from his additional role as General Counsel of Better Homes and Gardens Real Estate | Rand Realty. He will also still lead his company’s career development and educational programs and provide regular training programs to its agents.

As executive director for BPP, Rand will serve as the face of a movement that has grown to include more than 240 multiple listing services (MLSs) representing more than 90% of all property listings nationwide. OneKey MLS is a participant in the BPP with Homesnap platform. BPP with Homesnap drives millions of agent/client interactions inside the Homesnap app and offers free leads to agents.

“Joe Rand is one of the most trusted and well-known thought leaders in real estate,” said John Mosey, a National Broker Public Portal board member, chairman of the BPP, and CEO of NorthstarMLS. “He is uniquely qualified—with his experience as a broker, agent educator, and industry insider—to take the Broker Public Portal with Homesnap movement to every market in America,” he added.

As the Broker Public Portal’s Executive Director, Rand will be the voice of the BPP at industry events, on stage and off, and serve as a spokesperson for the organization, contributing articles and opinion pieces about the BPP. Rand will be the key industry liaison for the BPP, meeting with individual MLSs and brokers to encourage them to join the BPP and expand this rapidly-growing industry movement, company officials stated.

‘With his deep experience as a highly respected broker and agent educator, Joe is the perfect person to represent the Broker Public Portal and bring its message to an even wider audience,” said Steve Barnes, president and co-founder of Homesnap. “We are lucky to have Joe aboard and look forward to working with him to extend the reach of this important industry initiative.”

A longtime advocate and founding member of the Broker Public Portal, Rand said his mission is very clear. “My two-year goal working with the BPP with Homesnap is to make it the number one real estate search site in the country,” he said. “We have an opportunity to take the BPP to the forefront of the conversation about our industry’s future.”

Rand is the author of two books about real estate and has been a featured speaker at dozens of industry conferences and conventions. He is known for pioneering the concept of “Client-Oriented Real Estate” or “CORE,” an educational philosophy designed to raise the level of client service provided by the industry by teaching agents how to be “great at their jobs.” RISMedia selected Rand for one of its inaugural industry Newsmaker Awards. He has been recognized by Inman News as one of the Top 100 Real Estate Influencers and named (multi-year) as one of the most powerful people in real estate by T360 Advisors in its Swanepoel Power 200 list.

Rand earned both his undergraduate and a law degree from Georgetown University and a master’s degree in law from Stanford University. Before entering real estate, he was both an attorney for a Wall Street law firm and a law professor at Brooklyn and Fordham law schools. A longtime resident of Manhattan, he now lives in the Village of Nyack.

John Jordan
Editor, Real Estate In-Depth