NJ Brokerage Merges with Howard Hanna Rand Realty
Real Estate In-Depth | January 15, 2021
ENGLEWOOD CLIFFS, NJ—Locally-based Plawker Real Estate, one of Bergen County’s leading brokers, recently announced that it has joined forces with real estate brokerage firm Howard Hanna Rand Realty.
The Plawker Real Estate office at 601 Palisade Ave. in Englewood Cliffs will now operate as Howard Hanna Rand Realty – Plawker Group. Additionally, the Plawker Commercial office will now operate as Rand Commercial – Plawker Group.
“I have so much respect for Terry, Adam, and Barri Plawker, and we are thrilled to welcome them to the Howard Hanna Rand family,” said Matt Rand, CEO of Rand Realty. “Howard Hanna Rand Realty is currently well positioned as a Top 10 Bergen County broker, and we are looking forward to tremendous growth with the addition of the Plawker Group.”
“We have been operating for over 40 years in Englewood Cliffs and are looking forward to this exciting next chapter for our company and our family,” said Terry Plawker, founder of Plawker Real Estate. “Our clients will benefit from this new affiliation with the Rand and Hanna families. Their global marketing and technology tools are sure to enhance our unmatched service and local market knowledge.”
Adam Plawker, managing director of Plawker Real Estate, added, “I’m looking forward to heading up the North Jersey expansion of Rand Commercial – Plawker Group. I will continue to do what I love, dealing with people, while growing and managing a powerhouse commercial real estate office based in Englewood Cliffs.”
The September partnership of Howard Hanna and Rand Realty has added to the strength of both family-owned real estate companies throughout New Jersey and New York. Howard Hanna finished 2019 with a closed sales volume of more than $23 billion and more than 100,000 homes sold in total, according to a research report produced by REAL Trends in March 2020.
“We’re so excited to have the Plawker Real Estate group join us as we work to consistently deliver an amazing real estate experience throughout the country,” said Howard W. “Hoby” Hanna, IV, president of Howard Hanna Real Estate Services. “Under Matt Rand’s leadership and direction in New Jersey and New York, this is the first of what we believe will be multiple mergers in the tri-state area in the coming months.”
Howard Hanna Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and Hudson United Home Services, which provides residential mortgage lending, title services, and personal lines and commercial insurance. Its 28 offices serve Bergen County, Passaic, Hudson, Morris, and Essex counties in New Jersey, as well as Westchester, Rockland, Orange, Dutchess, Ulster and Bronx counties in New York.