Westchester Markets the County As The ‘Smart’ Place to do Business
John Jordan | April 2016
WHITE PLAINS—Westchester County’s economic development programs are geared to promoting its prime location, its quality of life and its highly educated workforce as just some of the reasons why it is the “Smart” place to do business.
Westchester County is continuing its “That’s Westchester Smart” marketing and advertising campaign that is focused on both attracting new business to Westchester and retaining existing businesses.
William Mooney III, director of the county’s Office of Economic Development, told Real Estate In-Depth, “Our primary mission is to attract and retain business as well as create jobs. In addition, a major part of our efforts is to collaborate. We want to be aware of opportunities, we want to put people and businesses and opportunities together. That’s our job.”
The Office of Economic Development has marketed the county via targeted advertising in publications in Westchester and other on-line and print publications in the New York City area that promote the county’s qualified workforce, quality of life, value of its office space, location and accessibility advantages and incentive programs. The county has also developed, participated in and/or sponsored programs designed toward small business. The programs and materials are designed to offer assistance on such topics as: access to financing, how to write a business plan, how to write a marketing plan, as well as to connect small businesses with each other and opportunities and resources in the community.
The county has also established an office in New York City and is participating in a number of commercial real estate and business-related trade expo events, including the upcoming New York City Real Estate Expo in September.
Mooney said the key to the success of the county’s economic development efforts centers on its belief that “We have to be out there. We need to be in the room,” he said. “We need to let businesses—big and small— as well as developers and landlords be aware of the benefits that Westchester has to offer, as well as the financial incentives the IDA has to offer.”
Earlier this year, the county introduced a glossy, 56-page magazine-style guide detailing the many advantages of doing business in the county. The guide, entitled “Why Westchester,” touts the county’s talent, value, accessibility, quality of life and business resources, and also includes statistics and information on key industry sectors such as biotech, finance and real estate. The guide was designed with commercial brokers and business organizations in mind, but also contains a wealth of information for residents who want to keep up with real estate, transportation and demographic trends in the county.
The guide was developed by the Business Council of Westchester in collaboration with Today Media and the Westchester County Office of Economic Development. An online version of the guide is available at: Westchestersmart.com/guide
Photo Caption: William Mooney III, Director of Westchester County’s Office of Economic Development