Gamelli, Wilson to Lead Customer Acquisition & Product Innovation at William Raveis Real Estate
Real Estate In-Depth | October 2017
Bill Gamelli has been named executive vice president of customer acquisition and product innovation at William Raveis Real Estate, Mortgage & Insurance. A 30-year-veteran of the Shelton, CT-based company, he previously served as interim COO since January 2015.
The firm also announced that Jason Wilson, vice president, regional director of operations and affiliate companies, will become vice president, user experience, career development and affiliate companies, charged with revamping the company’s education program and gathering feedback directly from agents on new technology and services.
In his new roles, Gamelli will focus on generating leads for the company’s more than 4,000 agents through e-commerce, call centers and relocation networks, and developing and integrating new technology tools into the company’s existing Raveis365 platform, in order to serve both agents and Raveis customers.
By dedicating new departments under key senior executives, Raveis is signaling its next bold move in employing cutting-edge technology to challenge online real estate ventures, such as Zillow, Trulia and Realtor.com, in the war for real estate listings and buyers. Delivering leads is crucial not only in supporting a company’s existing agents but in attracting new, top agents, the company stated.
“This is about more than delivering leads for our agents,” Gamelli notes. “It’s about helping them build their business, and giving them the products and tools to better manage their business so that they’re able to spend less time at their desks and more time in front of potential buyers and sellers.”
Training will be critical to the success of the new initiatives, as it has been for the company since its founding in 1972. “I have seen a lot of great real estate technology that has stayed on the shelf because the agents were not trained effectively,” said Wilson, who is also a real estate coach/trainer and a motivational speaker. “Our goal at William Raveis is to have the most innovative tools and the best adoption rate in the industry.”