Joseph Rand BHG Rand Realty Publishes First Book

Real Estate In-Depth | February 2018

Joseph Rand

Add author to Joseph Rand’s impressive resume. Better Homes and Gardens Rand Realty’s Chief Creative Officer and Managing Partner Joseph Rand recently published his first book, “Disruptors, Discounters, and Doubters,” where he makes an impassioned appeal for reforming the real estate industry to provide better client experiences.

“I’ve been preaching these ideas for years at conferences and events, and I’m excited to now have the opportunity to share these ideas more broadly,” said Rand. “I’ve been involved with this business for most of my life, and believe the industry is in danger of disruption if we don’t find ways to provide our clients with a better service experience.”

Rand has been honored by Inman News as one of the “Real Estate Influencers” for his work in spearheading the concept of C.O.R.E (Client-Oriented Real Estate). In his book, Rand advises that real estate professionals and beginners can apply this practice to their clients by taking such efforts as modernizing their value proposition and improving the real estate transaction.

“I would like to thank my family, friends, business acquaintances, and everyone else who has helped me get this book out to the public,” said Rand. “This project wouldn’t have been possible were it not for their inspiration, guidance, and patience.”

“Disrupters, Discounters, and Doubters” is available on Amazon and the Kindle.