Bronxville’s Carlson Real Estate Merges With ERA Insite Realty Services Brokerage

Real Estate In-Depth | August 2017

WHITE PLAINS—Louis Budetti, principal broker of ERA Insite Realty Services, a full service, residential real estate brokerage firm, announced on Aug. 14 that Carlson Real Estate in Bronxville had merged with his White Plains-based firm.

This merger will see the Carlson office on Pondfield Road and ERA Insite’s current Bronxville office at 120 Kraft Ave. consolidate into the Kraft Ave. location. Current broker and owner of Carlson Real Estate, Craig Carlson, will join ERA as an associate broker, bringing along 20 experienced licensees with an average of 12 years in the business, as well as the company’s book of business.

Family-owned ERA Insite Realty operates out of offices in White Plains, Bronxville and Mount Pleasant. Carlson Real Estate is a second-generation family-owned company that was originally started in 1972 by Craig’s mother, Marie Carlson. Craig took over the business in 1985 and has continued to grow and serve the market areas of Bronxville, Eastchester, Tuckahoe, Mount Vernon and Yonkers from its original location. The firm was affiliated with the Coldwell Banker franchise for a period of 20 years.

In addition to principal Craig Carlson, who is also a certified New York State appraiser, agents joining ERA Insite as part of the merger include: Maura Carroll, Lucille Declet, Deborah Esposito, Julia Feldman, Alma Holly, Virginia Howard, Lauren Jenkins, Edward Kohtio, Patricia Lilly, Patricia Logsdon, Marina McKenna, Diana Scotton, Tara Taylor, Dionne White, Lucia DeStefano, and Bill Mazzella.

“In making this decision, I was looking for a company with a similar culture and professional perspective,” stated Carlson. “This merger will give us a larger footprint in Westchester and the ability to provide greatly increased services to our clients.”

“This is a great opportunity for us here in the Bronxville area where we are already serving clients,” added Budetti. “Carlson Real Estate has been a highly regarded brokerage in Bronxville for 45 years, and with good reason. We are both family-owned businesses and share common philosophies. We can offer the agents and their clients cutting-edge technologies, extensive support, and new streams of business.”

The Carlson merger gives the company the opportunity to strengthen its presence and better serve the Bronxville and southern Westchester markets, while bringing exceptional new resources to both the agents and consumers, Budetti noted.