Douglas Elliman Launches New Division to Target Sports & Entertainment
John Jordan | June 2015
NEW YORK—Douglas Elliman Real Estate recently announced the launch of Douglas Elliman Sports & Entertainment, a new nationwide entity with global reach that will provide an elite level of real estate brokerage services for clients within the sports and entertainment industries, as well as ultra-high net worth parties.
The highly specialized division, which has a charitable component, is the first of its kind to be created within a major real estate company.
Darren Weiner will shape the new group as its managing director, leveraging his existing client base which he built over the course of 20 years of representing professional athletes, coaches, broadcasters, sports team owners and celebrities in over 30 countries and across six continents. Weiner is a licensed real estate broker in several states including New York, Connecticut, Massachusetts, Pennsylvania, Georgia, Colorado, Florida, Rhode Island and Utah.
The launch of Douglas Elliman Sports & Entertainment builds on the company’s extensive history of working with professional athletes and celebrities, as well as its reputation for tending to their unique needs over the course of multiple transactions. During this year’s NBA season, the firm partnered with the New York Knicks and Madison Square Garden to brand the arena’s most iconic real estate as “Douglas Elliman Celebrity Row.”
“After many years of navigating celebrities and athletes through the specific needs associated with their real estate transactions, the formalization of a highly-specialized Sports & Entertainment division was a natural extension of our brand,” said Dottie Herman, president and CEO of Douglas Elliman. “The addition of the network, experience and professionalism that Darren Weiner and the team of experts he’s bringing to the division will further strengthen the power of the Douglas Elliman platform—resulting in an entirely new capability in the real estate industry. We look forward to their continued success.“
In addition to the industry expertise these agents will bring the Sports & Entertainment division, they are also prepared to aptly service the global conditions of the current real estate landscape. Having lived in many key markets around the world, this multinational group includes native Spanish, French, Arabic, Russian, Mandarin, Cantonese, Farsi and Portuguese speakers.
Douglas Elliman Sports & Entertainment offers residential, and in select instances, commercial capabilities for buying, selling, and leasing property around the world. In addition to the division’s client base of potential buyers and tenants, Douglas Elliman Sports & Entertainment also maintains deep relationships with owners of high-value real estate to serve as inventory providers.
“Douglas Elliman’s Sports & Entertainment division marks an important milestone in the evolution of our business model,” said Howard M. Lorber, chairman of Douglas Elliman Real Estate. “Backed by our global alliance with Knight Frank Residential, spanning 55 countries, we are able to leverage the strength of our network and quickly adapt to the unique needs of our clients; executing the same level of service in each of our markets worldwide.”