Houlihan Lawrence Open Houses to Appear on Waze App.

RYE BROOK—In its latest effort to maximize exposure for its listings, Houlihan Lawrence has begun feeding its Open Houses to Waze, a community-based traffic and navigation app.

Each Open House will receive a branded pin on the map at its location, along with a separate takeover ad that a user would see when at a complete stop within three miles of the home.

“We’re proud to add this service to our mobile arsenal, which already includes our highly-rated iOS and Android app,” said Stephanie Williams, the firm’s recently-appointed head of digital. “It’s just the latest way we’re putting our client’s homes in potential buyer’s pockets.”

In order to easily advertise each open house on Waze, Houlihan Lawrence partnered with HomeSpotter, whose Boost platform helps real estate brokers to advertise their listings on social media and online. The ability to also advertise on Waze was recently added and Houlihan Lawrence is one of the very first companies in the country to take advantage of this app.

The program was expected to launch at the company-wide June 3rd Weekend Escapes Open House event, built around an integrated print and digital campaign promoting the area as an alternative to traditional summer destinations like the Hamptons.

More than 350 properties were scheduled to be featured across Westchester, Fairfield, Putnam and Dutchess counties.