Rand Realty Launches New Agent Platform

Real Estate In-Depth | May 17, 2017

SEATTLE—Better Homes and Gardens Real Estate Rand Realty reported recently that it had launched a new combination of the latest in agent productivity technology. Agents now have access to the Moxi Engage CRM from Moxi Works, which is fully integrated into an advanced automated marketing platform from Imprev, Inc.

“There’s a great technology race in real estate that has brokerages scrambling to add the latest innovations to gain a competitive edge and attract new agents,” says Matthew Rand, managing partner of Better Homes and Gardens Real Estate Rand Realty. “But agents are suffering from tool fatigue: There are too many disconnected apps and tools offered to agents without a focused plan from the broker to tie them all together,” he continued.

Renwick Congdon, CEO of Imprev, a company known for its advanced automated marketing services, explained how the Moxi Works and Imprev integration creates a unique value proposition. “Providing compelling, timely, and relevant content to buyers and sellers helps agents build relationships and trust,” Congdon shares. “Delivering the right marketing to the client consistently and automatically can help an agent gain a client for life.”

“We’re making sure agents do the right thing at the right time, which we’ve seen dramatically increases their new, repeat, and referral business,” says York Baur, CEO at Seattle-based Moxi Works. “The technology that BHGRE Rand Realty is providing to its agents will provide a workflow that will be the envy of its competitors.”

For example, listing and contact information for each Better Homes and Gardens Real Estate Rand Realty agent will be synchronized between his or her CRM and marketing platforms. The streamlined workflow dramatically increases agent efficiency and improves data quality by eliminating the need to enter listing and contact information in multiple systems. The integration also enables the automatic creation of marketing content for a wide range of marketing activities—from promoting a new listing to keeping in contact with an agent’s leads and sphere of influence—all without requiring the agent to lift a finger.